‘Muhammad’ less likely than ‘David’ to get a positive response, Guardian investigation finds
• How we carried out the survey
People from ethnic minorities face arbitrary discrimination when they look for a room to rent, experts have said, after a Guardian investigation found that inquiries from a person with a Muslim name about flatshare ads received significantly fewer positive responses.
In a snapshot survey of the private flatshare market carried out as part of the Bias in Britain series, expressions of interest were sent from “Muhammad” and “David” to almost 1,000 online advertisements for rooms across the UK.
Related: Revealed: the stark evidence of everyday racial bias in Britain
Unconscious or implicit bias is one part of the explanation for why, despite equalities being enshrined in law, minority groups are still at a disadvantage in many parts of life. The term was popularised after US social psychologists devised a way of measuring the prejudices that we are not necessarily aware of – the Implicit Association Test. They published a paper in 1998 claiming that their tool for measuring "the unconscious roots of prejudice" showed that 90-95% of people were susceptible.
Related: Revealed: bias faced by minorities in UK driving tests
Related: From football to dating to TV: 10 areas rife with racial bias in UK
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